No More Watered Down Drinks ... Now The Liquor Is the Ice.
It all revolves around ice. What's better than the liquor being the ice? Liquor ice is cooler than regular ice, it not only cools the drink but frosts the glass and smokes for a spectacular presentation.
Have you ever put a bottle of liquor into the freezer? Why? because everyone knows the colder the liquor the smoother!
By Controlling the dilution factor in the drink consumers get a drink the way the bartender intends it to taste from the beginning to the end and since less ice is required to cool the drinks,its stronger!